Hey —
Three pricing hot takes to start, because they drive everything below:
Most apps are overpriced for what they do. If your utility app costs more per month than Notion or Canva for a few basic features, something's off.
Most apps have too many plans. Every extra tier makes the merchant's decision harder. Four plans isn't "more choice," it's decision paralysis.
AI will squeeze app pricing. Defend your price with outcomes — speed, revenue, time saved — not feature counts.
Now the system.