Get practical Shopify app growth strategy, templates, and teardowns designed to help you attract more merchants, activate users faster, convert more of them to paid, and grow sustainably.
What topics does this newsletter cover?
Positioning & ASO, screenshots/video, onboarding & activation (TTFV < 10 min), pricing & plans, reviews, demo & docs, distribution/partners, and light analytics/experiments.
How often will I receive new issues?
Weekly. Most weeks include a Playbook + matching Template; some weeks swap in Teardown Friday or a vote thread.
Can I suggest topics or submit my app for a teardown?
Yes—reply to any issue or use the monthly vote thread. Paid subscribers shape what I publish next.
Is this technical?
No code. It’s product marketing, UX, ASO, and activation you can implement now—plus practical mockups, layout notes, and styling tips.
Can my team use my subscription?
Subscriptions are single-seat. Need more? I offer a team plan with…