Acquisition
Get found and win installs
Retention
Stop churn before it starts
Operations
Systems behind your app
Activation
Turn new installs into users
Monetization
Pricing for real revenue
Branding
Stand out and look legit
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Aug 26, 2026
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1 min read
Why the merchant deciding whether to install you is usually comparing you to "good enough and free" — and how to win anyway.
Playbook
Pick a model, build a 3-tier matrix that converts, and stop leaving money on the table. Includes the Pricing Matrix template.
Jun 18, 2026
App Store search isn't the only door. The channels worth working — and the one rule that matters more than the list.
