Acquisition
Get found and win installs
Retention
Stop churn before it starts
Operations
Systems behind your app
Activation
Turn new installs into users
Monetization
Pricing for real revenue
Branding
Stand out and look legit
Get found and win installs: ASO, reviews, and distribution.
Why the merchant deciding whether to install you is usually comparing you to "good enough and free" — and how to win anyway.
+1
Aug 26, 2026
App Store search isn't the only door. The channels worth working — and the one rule that matters more than the list.
Jun 18, 2026